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The web page battleborntattoo.net had the following on the site, "Is a tattoo studio in Reno that is known for unique custom tattoos from high quality artists." We saw that the webpage said " Our loyal fans come to Battle Born Tattoo for our friendly and relaxed atmosphere and the quality of work and originality our artists provide." It also said " When you come to Battle Born Tattoo. Youll observe our high standard of sterilization. And unlike many tattoo shops, we dont require a shop minimum and we also accept walk-ins. Click the toggle on the bottom right to view the slidesow in fullscreen mode." The header had tattoo as the highest ranking optimized keyword. This keyword is followed by piercing, tribal, and permanent makeup which isn't as urgent as tattoo. The other words battleborntattoo.net used was cosmetic. body art is included but could not be seen by web engines.